This startup streaming service that found a market opportunity among the Android phone owners was hoping to alter the movie streaming industry. My job was to establish the content, define most important features and work on visual design.
My goal was to outline the movie lovers' expectations from a product page, see trends, define content and introduce most helpful features.
✓ Report Review
✓ Affinity Mapping
✓ Content & Features
✓ A/B testing
✓ Hi-Fi product Page
At the surveying stage the film enthusiasts had shared what information they rely on when choosing a title. I put their preferences on sticky notes and defined content to include:
HOW MIGHT WE help movie-lovers watch relevant titles on the go?
..which is why I created two wireframes with different button placements and intended to test which solution works better. My other goal was to organize the page content listed above in the most efficient way.
Surprisingly for me, 70% of users were going for the example on the right. I developed this wireframe into a higher fidelity prototype.