UX/UI Designer, Interaction Designer
Uneager for uDine to be a yet another meal kit delivery service, I scrutinized the research findings handed to me in order to find a unique touch that this company could offer. I worked up a simple and intuitive user flow and spiced it up with rich and interactive visuals.
Being a food enthusiast, the company owner set out to reshape the way New Yorkers dine. However, with all the emerging meal kit delivery and grocery delivery services, he wasn't sure how to beat the competition.
Looking over survey and interview reports, I started to get a sense of what direction to go.
✓ Empathy map
✓ Problem Statement
✓ Focus Areas
✓ Mid-Fidelity flow
✓ Usability Testing
✓ Brand Assets
✓ Custom Signature Icons
✓ Hi-Fi Prototype
✓ Hero Carousel
✓ How It Works Section
✓ Specials Section
A quick empathy mapping exercise lead to a few helpful findings.
HOW MIGHT WE help busy foodies cook healthy meals without planning too far ahead?
✓ Visualized process
✓ Ratings & reviews
Usability sessions revealed that the users who skipped the above-the-fold CTA and went onto the How It Works section were undecided on whether to go back or keep on scrolling. The solution was to add a secondary CTA into the How It Works section. I addressed this in the hi-fi prototype.
I animated the icons in the How It Works section.
This last interaction features clicking on the product tile in order to view details.
I annotated the hi-fi landing page prototype and handed it off to the developer, together with the .aep files.